Caffeine Crawl
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The LAB:
The team behind Caffeine Crawl is known as The LAB - created to assist craft and specialty beverage companies with their marketing needs to help them reach their objectives.

The LAB was founded in 2009 by Jason Burton, who has worked as a marketing director and brand manager in the specialty food and beverage industry since 2004. Emphasis at the company is on unique and higher-end products. Putting a knowledge of beer, wine, spirits, tea, coffee, soda and anything drinkable to work, we do everything from graphic design, media coverage, social media, product launches and events, to signature recipe creations and other witty tactics.

The goal is to help inform consumers about quality-driven beverage information from around the globe, and to assist producers that care about a better overall solution in their niche market. The LAB is a matchmaker for consumers and brands within the specialty beverage world.

The LAB shares positive beverage news throughout its social media channels, create unique marketing solutions for the industry, and plan events from coast to coast.

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Jason Burton:
After 5 years as a graphic designer and art director, Jason followed his craving for beverages. His first taste for specialty coffee came early while in college in Missouri where the local roaster and coffee shop became a homework spot and meeting place for him. This was 1996, so light years before the world of coffee we live in today.

Professionally, Jason won design awards in St. Louis, Richmond, and New York producing creative from small businesses to a stint as a package designer for Victoria's Secret corporate. His portfolio was mostly within the music, fashion, and food industry covering promotions and illustration. 

After leaving New York in 2004, Jason entered the beverage industry working as Marketing Director for The Roasterie in Kansas City. He later switched to the fine dining experience with an emphasis on craft beverages for Houlihan's Specialty Concept restaurants covering territory from Kansas City to Hartford. He was Brand Manager for the Concept through 2009. During these early years in the industry he also contributed articles to several food and beverage publications, worked on regional drink competitions, and spoke at national conferences. 

Jason started The LAB, formerly known as LAB 5702, in the fall of 2009 out of his home. Almost exactly two years later Caffeine Crawl was launched. The LAB has been recognized as one of the most engaged and consumer-friendly beverage marketing companies in the country. To learn more about The LAB, please visit our site.

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Contact :
Jason Burton / Jason@LAB5702.com
816.679.2474 - email, or text is preferred. 
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  • Home
    • Partnership
    • Collaboration Projects
    • Interview Series
  • 2023 Events
    • San Diego 2023 >
      • San Diego Tickets 2023
    • Houston 2023 >
      • Houston Tickets 2023
  • What's Happening
  • Previous Years
    • 2022 Events >
      • San Diego 2022
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      • Oklahoma City 2022
      • Kansas City Spring 2022
      • NW Arkansas 2022
      • Here and There 2022
      • Virtual Crawl 2022
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        • KC Fall Drink On
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    • 2020 EVENTS >
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      • Colorado 2020
      • Virtual Coast To Coast 2020
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      • St. Louis 2020
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    • 2019 >
      • NW Arkansas 2019
      • San Diego 2019
      • Houston 2019
      • Coffeelebrity Sports Slowdown
      • Oklahoma City 2019
      • Kansas City (spring) 2019
      • St Louis 2019
      • Portland 2019
      • Nebraska 2019
      • Albany 2019
      • Ann Arbor 2019
      • Colorado Springs 2019
      • Columbia 2019
      • Kansas City (fall) 2019
      • Memphis 2019
    • 2018 >
      • San Diego 2018
      • Houston 2018
      • Oklahoma 2018
      • KansasCity Spring 2018
      • St Louis 2018
      • Nebraska 2018 >
        • Cold Brew Competition
      • Ann Arbor 2018
      • Rocky Mountain 2018
      • Indianapolis 2018 >
        • League of Lattes
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    • 2015 >
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      • Fort Collins / Boulder 2015
      • Colorado Springs / Denver 2015
      • Indianapolis 2015
      • Portland 2015
      • Kansas City - Fall 2015
    • 2013-2014 >
      • Oklahoma City / 2013
      • St Louis / 2013
      • Boston / 2013
      • Minneapolis / 2013
      • San Francisco / 2013
      • Denver / 2013
      • Omaha / 2013
      • Kansas City / 2013
      • San Diego / 2014
      • Houston / 2014
      • Oklahoma City / 2014
      • St. Louis / 2014
      • Kansas City / Spring 2014
      • Twin Cities / 2014
      • Colorado / 2014
      • Sacramento / 2014
      • Kansas City / Fall 2014
      • Portland / 2014
      • Indianapolis / 2014
    • 2011-2012 >
      • St Louis / 2012
      • Vancouver / 2012
      • Boulder / 2012
      • Kansas City / 2012
      • Indianapolis / 2012
  • Merchandise
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    • About >
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