FAQs for sponsors:
Intrigued by Caffeine Crawl and interested in sponsoring a Crawl, or bringing it to your city? Here's how to get started:
What do I get as a sponsor? A lot! This is the largest traveling consumer-friendly event in specialty coffee in the United States. We pride ourselves on treating our sponsors well, and making sure they receive a lot for their commitment. This isn't a 10k run, so there's more than just a logo placed here or there. All sponsors continue to receive benefits throughout the year they sponsor.
In a nutshell, you’ll get:
· Prominent logo placement on web pages (perpetual, and frequently accessed by beverage lovers across the country), newsletters (event + year-end recaps), and Crawl materials including programs and signs. All very active marketing sources from us.
· Frequent thank-you’s and mentions by tour guides, and on our busy social media channels. We have one of the most active social media outlets in the industry.
· Tickets! You can attend the Crawl yourself or leverage the tickets to gain interest in your product in an online giveaway, to loyal customers in the area, etc.
· The most direct targeted exposure to 100-300 attendees + shops, plus thousands of other viewers / followers in all aspects of the beverage industry, from owner to consumer. The Caffeine Crawl followers are very engaged and interactive.
· Plenty of love! We have a good track record with the press coverage from upcoming community to the top national media sources. Visit our Press page to see the list of mentions.
· Opportunity to place your product in front of consumers in multiple ways, depending on your level of sponsorship.
· There's plenty more, but simply put, we help you shine!
Investment / ROI: A small size Caffeine Crawl will attract approximately 120 - 150 attendees, even if 50 to 100 will visit your location. It reaches another 10,000+ in your area from all the promotions - strong PR, social media presence, the website, store signage, word of mouth, and community partnerships.
What is that ROI for you participating? Let’s be conservative, and say you gain 10 new year-round customers that visit once a week. That’s at least $3,000. Add another 15 individuals that start frequenting your business 1 time a month more than they usually do. That’s another $1,000. Add out-of-town visitors (since the list of participants and links stay on the website year round), online orders, whole bean sales, and merchandise to this equation. Simply put, the Caffeine Crawl investment can bring your roaster, company, and/or shops thousands in new revenue as the largest specialty coffee-based consumer event in the country.
Do you have different levels of sponsorship? Yes, and each level has a limited number of sponsors so we can give each sponsor the attention they deserve (for example, there is only one Platinum Level sponsor for each Crawl).
In addition, each level receives different benefits—Platinum Level, Gold Level, Craft Level and Silver Level.
I want to bring Caffeine Crawl to my city. How? We need at least six independent coffee, tea or chocolate shops within 30 minutes of one another that are willing to participate, and a sponsorship commitment from several local businesses to get the process started. If you think your city fits, email Jason for more details.
I want to sponsor more than one Crawl. Can I? Absolutely! We thrive on building ongoing relationships, and have several sponsors that partner with us on multiple Crawls.
I want to do an in-kind sponsorship—does Caffeine Crawl do that? We occasionally negotiate partial product trade to reduce cost for a potential sponsor, but do require financial support to keep Caffeine Crawls running! We appreciate the give-back of local businesses to community events, and keep the event focus on our sponsors and participating businesses to make sure the investment pays back.
What kind of business can sponsor a Crawl? We work with quality-centric businesses that emphasize healthy relationship with employees and customers, and we love expanding our sponsorship connections to companies outside the beverage industry that are invested in their community! We've worked with banks, car dealerships, dairies, etc. . . if you have a focus on quality and investment in your local market, reach out - we'd love to talk Caffeine Crawl involvement!
How do I sponsor Caffeine Crawl? Easy. Contact Jason and he’ll hook you up with exact details.
What do I get as a sponsor? A lot! This is the largest traveling consumer-friendly event in specialty coffee in the United States. We pride ourselves on treating our sponsors well, and making sure they receive a lot for their commitment. This isn't a 10k run, so there's more than just a logo placed here or there. All sponsors continue to receive benefits throughout the year they sponsor.
In a nutshell, you’ll get:
· Prominent logo placement on web pages (perpetual, and frequently accessed by beverage lovers across the country), newsletters (event + year-end recaps), and Crawl materials including programs and signs. All very active marketing sources from us.
· Frequent thank-you’s and mentions by tour guides, and on our busy social media channels. We have one of the most active social media outlets in the industry.
· Tickets! You can attend the Crawl yourself or leverage the tickets to gain interest in your product in an online giveaway, to loyal customers in the area, etc.
· The most direct targeted exposure to 100-300 attendees + shops, plus thousands of other viewers / followers in all aspects of the beverage industry, from owner to consumer. The Caffeine Crawl followers are very engaged and interactive.
· Plenty of love! We have a good track record with the press coverage from upcoming community to the top national media sources. Visit our Press page to see the list of mentions.
· Opportunity to place your product in front of consumers in multiple ways, depending on your level of sponsorship.
· There's plenty more, but simply put, we help you shine!
Investment / ROI: A small size Caffeine Crawl will attract approximately 120 - 150 attendees, even if 50 to 100 will visit your location. It reaches another 10,000+ in your area from all the promotions - strong PR, social media presence, the website, store signage, word of mouth, and community partnerships.
What is that ROI for you participating? Let’s be conservative, and say you gain 10 new year-round customers that visit once a week. That’s at least $3,000. Add another 15 individuals that start frequenting your business 1 time a month more than they usually do. That’s another $1,000. Add out-of-town visitors (since the list of participants and links stay on the website year round), online orders, whole bean sales, and merchandise to this equation. Simply put, the Caffeine Crawl investment can bring your roaster, company, and/or shops thousands in new revenue as the largest specialty coffee-based consumer event in the country.
Do you have different levels of sponsorship? Yes, and each level has a limited number of sponsors so we can give each sponsor the attention they deserve (for example, there is only one Platinum Level sponsor for each Crawl).
In addition, each level receives different benefits—Platinum Level, Gold Level, Craft Level and Silver Level.
I want to bring Caffeine Crawl to my city. How? We need at least six independent coffee, tea or chocolate shops within 30 minutes of one another that are willing to participate, and a sponsorship commitment from several local businesses to get the process started. If you think your city fits, email Jason for more details.
I want to sponsor more than one Crawl. Can I? Absolutely! We thrive on building ongoing relationships, and have several sponsors that partner with us on multiple Crawls.
I want to do an in-kind sponsorship—does Caffeine Crawl do that? We occasionally negotiate partial product trade to reduce cost for a potential sponsor, but do require financial support to keep Caffeine Crawls running! We appreciate the give-back of local businesses to community events, and keep the event focus on our sponsors and participating businesses to make sure the investment pays back.
What kind of business can sponsor a Crawl? We work with quality-centric businesses that emphasize healthy relationship with employees and customers, and we love expanding our sponsorship connections to companies outside the beverage industry that are invested in their community! We've worked with banks, car dealerships, dairies, etc. . . if you have a focus on quality and investment in your local market, reach out - we'd love to talk Caffeine Crawl involvement!
How do I sponsor Caffeine Crawl? Easy. Contact Jason and he’ll hook you up with exact details.
Contact :
Jason Burton / Jason@LAB5702.com / 816.679.2474
Sadie Renee / Sadie@LAB5702.com / 970.821.5104
• Our social media contacts •
Jason Burton / Jason@LAB5702.com / 816.679.2474
Sadie Renee / Sadie@LAB5702.com / 970.821.5104
• Our social media contacts •
