Caffeine Crawl
  • Home
    • Collaboration Projects
    • 2021 Sponsorship
    • Interview Series
    • Consulting
  • 2021 Events
    • Tulsa 2021
    • Houston 2021 >
      • 2021 Houston Ticket Page
    • Oklahoma City 2021 >
      • 2021 OKC Ticket Page
  • ON FOOT 2021
  • What's Happening
  • Previous Crawls
    • 2020 >
      • San Diego 2020
      • Houston 2020
      • Oklahoma City 2020
      • Kansas City Spring 2020
      • Omaha 2020
      • Lawrence 2020
      • NW Arkansas 2020
      • Colorado 2020
      • Virtual Coast To Coast 2020
      • Kansas City Fall 2020
      • Thanksgiving Homestyle 2020
      • St. Louis 2020
      • ON FOOT 2020
      • Memphis 2020
    • 2019 >
      • NW Arkansas 2019
      • San Diego 2019
      • Houston 2019
      • Coffeelebrity Sports Slowdown
      • Oklahoma City 2019
      • Kansas City (spring) 2019
      • St Louis 2019
      • Portland 2019
      • Nebraska 2019
      • Albany 2019
      • Ann Arbor 2019
      • Colorado Springs 2019
      • Columbia 2019
      • Kansas City (fall) 2019
      • Memphis 2019
    • 2018 >
      • San Diego 2018
      • Houston 2018
      • Oklahoma 2018
      • KansasCity Spring 2018
      • St Louis 2018
      • Nebraska 2018 >
        • Cold Brew Competition
      • Ann Arbor 2018
      • Rocky Mountain 2018
      • Indianapolis 2018 >
        • League of Lattes
      • KansasCity Fall 2018
    • 2017 >
      • San Diego 2017
      • Houston 2017
      • Oklahoma 2017
      • KansasCity Spring 2017
      • St Louis 2017
      • Twin Cities 2017
      • Wisconsin 2017
      • Colorado 2017
      • Indianapolis 2017
      • Kansas City Fall 2017
      • NW Arkansas 2017
    • 2016 >
      • San Diego 2016
      • Houston 2016
      • Sacramento 2016
      • Oklahoma 2016
      • Kansas City Spring 2016
      • Omaha 2016
      • St. Louis 2016
      • Chicago 2016
      • Twin Cities 2016
      • Colorado 2016 >
        • Boulder / Fort Collins '16
        • Colorado Springs / Denver '16
      • Madison 2016
      • Columbus 2016
      • Indianapolis 2016 >
        • Indy After Party
      • Kansas City Fall 2016
      • Portland 2016
    • 2015 >
      • San Diego 2015
      • Houston 2015
      • Omaha 2015
      • Kansas City - Spring 2015
      • St Louis 2015
      • Oklahoma City 2015
      • Chicago 2015
      • Columbus 2015
      • Fort Collins / Boulder 2015
      • Colorado Springs / Denver 2015
      • Indianapolis 2015
      • Portland 2015
      • Kansas City - Fall 2015
    • 2013-2014 >
      • Oklahoma City / 2013
      • St Louis / 2013
      • Boston / 2013
      • Minneapolis / 2013
      • San Francisco / 2013
      • Denver / 2013
      • Omaha / 2013
      • Kansas City / 2013
      • San Diego / 2014
      • Houston / 2014
      • Oklahoma City / 2014
      • St. Louis / 2014
      • Kansas City / Spring 2014
      • Twin Cities / 2014
      • Colorado / 2014
      • Sacramento / 2014
      • Kansas City / Fall 2014
      • Portland / 2014
      • Indianapolis / 2014
    • 2011-2012 >
      • St Louis / 2012
      • Vancouver / 2012
      • Boulder / 2012
      • Kansas City / 2012
      • Indianapolis / 2012
  • About
    • The LAB
    • Jason
  • Merchandise
  • Resources
    • Press
    • Guides
    • Tour Guide
    • FAQs >
      • For Shops
      • For Sponsors
      • For Crawlers
      • Ideas
    • Terms & Conditions

What to present on & sample?
Participating as a Caffeine Crawl route stop includes a 20-25 minute presentation on a topic of your choice and small samples for each Crawler (20-25 per group, depending on the city and attendance*).
​Ideas to get you started on choosing your topic & samples are below!


- Brew Demo -
One coffee brewed different ways, or multiple origins brewed the same way for flavor comparisons. Extractions or water comparisons are also good. Printed cards for attendees to take home are helpful, and good for them to refer back to your business. Brew demos can incorporate ticket holders if you want. Same for tea as you can steep different types at suggested times, or in different vessels, or matcha ritual vs loose leaf green tea.


- Cupping - 
A roaster can put up a small cupping exercise whether tasting the same coffee(s), or even a triangulation exercise.

Tasting - 
Sample a coffee/tea, or coffees/teas, and have samples of food items that represent the flavor notes of the drink(s). 

- Pairings - 
Have a house made chocolate cookie that pairs amazingly with your nitro cold brew, or an Earl Grey tea that highlights your lemon scones? Samples of house made treats alongside beverage samples are always a huge hit! 

- Signature Drinks - 
Creating a unique specialty drink for Caffeine Crawl or featuring a new (or coming-soon) menu item is a great option. Examples include coffee/tea mocktails (or coffee/tea cocktails if you also serve alcohol), spritzers/house sodas, etc. Provide ingredients where they can make their own signature drink using a base coffee/tea, sweet options, fruits, etc.


- Compare/Contrast - 
Have two or more different types of coffee, or teas side-by-side, or compare the same coffee/tea brewed differently, or roasted/processed differently. ​Comparing a drink with different milk options ​is another direction. Also, using a food to change your palate is another idea for contrasting flavors. 

- Teamwork - 
Work with a vendor that you have a strong relationship and tag team on your presentation and visits. Examples might be dairy-based, syrups, local bakers, or even fine artist and musicians.

- Flavor Focus - 
Deconstruct the flavor notes in a coffee/tea, whether by using food items as reference, or items to relate to aromas. Using the coffee flavor wheel as a guide is helpful, too. Some places will deconstruct a drink. A mocha, for example, can be presented with samples of steamed milk, chocolate and espresso by itself, and a mocha sampled in a small serving. A cold brew blend can be done in a similar way, too.

- Roasting Demo - 
Roasting a batch of coffee and explaining the process as it happens creates a first-time experience for many Crawlers. For tea, demonstrating how different leaves are processed with visual examples works well.

- Drink History - 

Cover a region, or timeline of coffee/tea. Or, even a time in coffee/tea history, or specific focus (women in coffee, tea in India, history of roasting, etc.). If you, or your supplier recently came back from origin share that story and journey. Also, passing around parts of coffee/tea is great in creating interaction. Examples are green coffee, tea leaves, different grind sizes, side-by-side tea varietals.


What to put in event bags?
- Branded items such as pens, mini notebooks, buttons,
stickers, chapstick, mugs, water bottles, etc. 
- Small samples (2-4oz) of whole bean coffee. 
- Mini baked goods - granola bars, mini cookies, biscotti, etc. 
- How-to brew guides, fun drink zines, coffee tasting flavor wheels, or cafe or
roasters history in brochure, postcard or fridge magnet form. 
- Free drink cards or % discount purchase cards.

~ Questions? Email jason@lab5702.com ~ 
  • Home
    • Collaboration Projects
    • 2021 Sponsorship
    • Interview Series
    • Consulting
  • 2021 Events
    • Tulsa 2021
    • Houston 2021 >
      • 2021 Houston Ticket Page
    • Oklahoma City 2021 >
      • 2021 OKC Ticket Page
  • ON FOOT 2021
  • What's Happening
  • Previous Crawls
    • 2020 >
      • San Diego 2020
      • Houston 2020
      • Oklahoma City 2020
      • Kansas City Spring 2020
      • Omaha 2020
      • Lawrence 2020
      • NW Arkansas 2020
      • Colorado 2020
      • Virtual Coast To Coast 2020
      • Kansas City Fall 2020
      • Thanksgiving Homestyle 2020
      • St. Louis 2020
      • ON FOOT 2020
      • Memphis 2020
    • 2019 >
      • NW Arkansas 2019
      • San Diego 2019
      • Houston 2019
      • Coffeelebrity Sports Slowdown
      • Oklahoma City 2019
      • Kansas City (spring) 2019
      • St Louis 2019
      • Portland 2019
      • Nebraska 2019
      • Albany 2019
      • Ann Arbor 2019
      • Colorado Springs 2019
      • Columbia 2019
      • Kansas City (fall) 2019
      • Memphis 2019
    • 2018 >
      • San Diego 2018
      • Houston 2018
      • Oklahoma 2018
      • KansasCity Spring 2018
      • St Louis 2018
      • Nebraska 2018 >
        • Cold Brew Competition
      • Ann Arbor 2018
      • Rocky Mountain 2018
      • Indianapolis 2018 >
        • League of Lattes
      • KansasCity Fall 2018
    • 2017 >
      • San Diego 2017
      • Houston 2017
      • Oklahoma 2017
      • KansasCity Spring 2017
      • St Louis 2017
      • Twin Cities 2017
      • Wisconsin 2017
      • Colorado 2017
      • Indianapolis 2017
      • Kansas City Fall 2017
      • NW Arkansas 2017
    • 2016 >
      • San Diego 2016
      • Houston 2016
      • Sacramento 2016
      • Oklahoma 2016
      • Kansas City Spring 2016
      • Omaha 2016
      • St. Louis 2016
      • Chicago 2016
      • Twin Cities 2016
      • Colorado 2016 >
        • Boulder / Fort Collins '16
        • Colorado Springs / Denver '16
      • Madison 2016
      • Columbus 2016
      • Indianapolis 2016 >
        • Indy After Party
      • Kansas City Fall 2016
      • Portland 2016
    • 2015 >
      • San Diego 2015
      • Houston 2015
      • Omaha 2015
      • Kansas City - Spring 2015
      • St Louis 2015
      • Oklahoma City 2015
      • Chicago 2015
      • Columbus 2015
      • Fort Collins / Boulder 2015
      • Colorado Springs / Denver 2015
      • Indianapolis 2015
      • Portland 2015
      • Kansas City - Fall 2015
    • 2013-2014 >
      • Oklahoma City / 2013
      • St Louis / 2013
      • Boston / 2013
      • Minneapolis / 2013
      • San Francisco / 2013
      • Denver / 2013
      • Omaha / 2013
      • Kansas City / 2013
      • San Diego / 2014
      • Houston / 2014
      • Oklahoma City / 2014
      • St. Louis / 2014
      • Kansas City / Spring 2014
      • Twin Cities / 2014
      • Colorado / 2014
      • Sacramento / 2014
      • Kansas City / Fall 2014
      • Portland / 2014
      • Indianapolis / 2014
    • 2011-2012 >
      • St Louis / 2012
      • Vancouver / 2012
      • Boulder / 2012
      • Kansas City / 2012
      • Indianapolis / 2012
  • About
    • The LAB
    • Jason
  • Merchandise
  • Resources
    • Press
    • Guides
    • Tour Guide
    • FAQs >
      • For Shops
      • For Sponsors
      • For Crawlers
      • Ideas
    • Terms & Conditions