Caffeine Crawl
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Caffeine Crawl levels include:
​
Not related to 1 event - 
A. Official Product or Service Sponsor for a year 
B. Ad space on homepage

Per individual event -
A. Platinum
B. Gold
C. Silver
D. Bronze
E. Event

The ritual of drinking at great coffee or tea shops, or nibbling on the best craft chocolate embraces us. It draws us together, which is why The LAB developed Caffeine Crawl in 2011. This event bridges the gap between those behind the daily professional activity within these industries, and the enthusiasts of quality-driven coffee, tea, juice, and chocolate. There’s not another traveling event like Caffeine Crawl connecting professionals and consumers within local communities in a fun, educational, and interactive environment.

Caffeine Crawl sponsors represent many professions just like our audience, but each one supports the community vision, and sees Caffeine Crawl as a strong way to connect with our diverse and targeted demographic. Our sponsorship marketing is one-of-a-kind for this industry, and last longer than the actual event date giving each sponsor longer outreach and higher rates of success. The following information covers partnership opportunities for 2020 Caffeine Crawls.

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Did you know?
- Caffeine Crawl has been featured on, or in, NPR International, TED, Eater, Thrillist, Serious Eats, Houston Chronicle, SF Weekly, Portland Monthly, Denver Post, WGN Radio, Barista Magazine, Sprudge, Roast Magazine, and over 1,000 other media sources. More than any other professional coffee related event.

- Over 11,500 social media followers - Facebook, Twitter, and Instagram with an average of 7 daily posts between them. #CaffeineCrawl has been used close to 10,000 times on Instagram alone across the globe, and has become a term within coffee lover’s culture.

- Our email lists are specific to areas and regions helping to attract Caffeine Crawl sponsors and participating shops to utilize their partnership with an increased outreach beyond our social media and press coverage.

- Caffeinecrawl.com has over 35,000 website visitor’s monthly with an average of 3.1 page visits.

SPONSORSHIP LEVELS FOR
ONE CAFFEINE CRAWL EVENT

Outreach for promotions of this Caffeine Crawl via our email lists and social media ad placements includes the greater metro of the host city, but also an 8-hour radius around that city.
Platinum Sponsor: $1,500 for this Crawl // Only 1 Platinum spot per Crawl

- Top sponsor for that Caffeine Crawl. Only 1 spot available.
- A series of 3 stories on Instagram that run live for a week, but archived through the year with other Platinum Sponsors around the country to be viewed at any time. Files to publish must be sent to us finished. (*new item*)
- Exclusive product discount deal for event promotions. Will be marketed via all our promotional media announcing this specific deal multiple times, plus on the event website. Usually is a promo code, or call to action link. Can be adjusted to target for what you need. We have other options if your promotion desires a smaller audience.
- Opportunity to host and/or be part of Caffeine Crawl Roundtable, a side event focused more on industry talk and outreach. Event can even take place a week or two after the Crawl with our promotional help remotely. (*new item*) 
- Promotional mailing opportunity to be sent with physical tickets. Ticket holder receives their ticket via mail in a standard #10 envelope, and only 4 sponsors (first come, first serve) will get to add items to the mailings before the actual Caffeine Crawl. Typically business card or small postcard size is selected.
- Full size ad + link on Caffeine Crawl homepage for 30 days. Ad is 180 x 360.
- Opportunity to host either an After Crawl Party, or Pre-event Breakfast.
- Opportunity to be included in the seasonal special gift offering email and social media blast that goes out on Cyber Monday. Location by sponsorship level, and goes out nationwide.
​- 8 comp tickets to this Caffeine Crawl available for use by your staff, local clients/accounts and/or customer, and social media giveaways (promoted by Caffeine Crawl).
​- 25% off discount on tickets for any 2020 Caffeine Crawls. Sometimes used by accounts and traveling doing research.
- An additional 5 minutes at your stops on Caffeine Crawl. Opportunity to request 2 additional shops to participate on the Caffeine Crawl. Typically accounts. Must be locked in before routes are finalized.
- 4 free entries on a 2019/20 Coffee, Tea, and Chocolate Guide (online resource for consumers to various cities). Most likely be used for the San Diego Guide.
​- Opportunity to include product/material in event bags that every ticket holder receives.
​- Only sponsor logo on actual tickets. Logo thanks on Barista Magazine ad.
- Logo and link on CaffeineCrawl.com, and logo on programs as sponsor. Location by sponsorship level. Sponsor names are the only names in bold, or called out.
- Social media mentions on our very active Facebook, Twitter, and Instagram accounts. Frequency by sponsorship, so highest frequency.
- If not a coffee, tea, chocolate, or juice company, the opportunity for your business location to participate on the Caffeine Crawl. Must work with a producer listed above, and be locked in before routes are finalized.
- Mention of your company in national event press releases. We can’t control what is written, but our press coverage is very impressive. 

Gold Sponsor: $800 for this Crawl // 5 Gold spots per Crawl
​

- Exclusive product discount deal for event promotions (going out to over 300k for this Crawl). Will be marketed via all our promotional media announcing this specific deal multiple times, plus on the event website. Usually is a promo code, or call to action link. Can be adjusted to target for what you need. We have other options if your promotion desires a smaller audience.
- Opportunity to host and/or be part of Caffeine Crawl Roundtable, a side event focused more on industry talk and outreach. Event can even take place a week or two after the Crawl with our promotional help remotely. Available to Platinum first, or first Gold Level. (*new item*)
- Promotional mailing opportunity to be sent with physical tickets. Ticket holder receives their ticket via mail in a standard #10 envelope, and only 4 sponsors (first come, first serve) will get to add items to the mailings before the actual Caffeine Crawl. Typically business card or small postcard size is selected.
- Half size ad + link on Caffeine Crawl homepage for 30 days. Ad is 180 x 180.
- Opportunity to be included in the seasonal special gift offering email and social media blast that goes out on Cyber Monday. Location by sponsorship level, and goes out nationwide.
​- 5 comp tickets to this Caffeine Crawl available for use by your staff, local clients/accounts and/or customer, and social media giveaways (promoted by Caffeine Crawl).
​- 20% off discount on tickets for any 2020 Caffeine Crawls. Sometimes used by accounts and traveling doing research.
- An additional 5 minutes at your stops on Caffeine Crawl. Must be locked in before routes are finalized.
- 2 free entries on a 2019/20 Coffee, Tea, and Chocolate Guide (online resource for consumers to various cities). Most likely be used for the host city Guide.
​- Opportunity to include product/material in event bags that every ticket holder receives.
- Logo and link on CaffeineCrawl.com, and logo on programs as sponsor. Location by sponsorship level. Sponsor names are the only names in bold, or called out.
- Social media mentions on our very active Facebook, Twitter, and Instagram accounts. Frequency by sponsorship.

Silver Sponsor:
$550 for this Crawl //

7 Silver spots for this Crawl

- Opportunity to be included in the seasonal special gift offering email and social media blast that goes out on Cyber Monday. Location by sponsorship level, and goes out nationwide.
​- 3 comp tickets to this Caffeine Crawl available for use by your staff, local clients/accounts and/or customer, and social media giveaways (promoted by Caffeine Crawl).
​- 15% off discount on tickets for any 2020 Caffeine Crawls. Sometimes used by accounts and traveling doing research.
- An additional 5 minutes at your stops on Caffeine Crawl. Must be locked in before routes are finalized.
- 2 free entries on a 2019/20 Coffee, Tea, and Chocolate Guide (online resource for consumers to various cities). Most likely be used for the host city Guide.
​- Opportunity to include product/material in event bags that every ticket holder receives.
- Logo and link on CaffeineCrawl.com, and logo on programs as sponsor. Location by sponsorship level. Sponsor names are the only names in bold, or called out.
- Social media mentions on our very active Facebook, Twitter, and Instagram accounts. Frequency by sponsorship.
Bronze Sponsor:
$400 for this Crawl //

12 Bronze spots per Crawl

​- 2 comp tickets to this Caffeine Crawl available for use by your staff, local clients/accounts and/or customer, and social media giveaways (promoted by Caffeine Crawl).
- An additional 5 minutes at your stops on Caffeine Crawl. Must be locked in before routes are finalized.
- 1 free entry on a 2019/20 Coffee, Tea, and Chocolate Guide (online resource for consumers to various cities). Most likely be used for the host city Guide.
​- Opportunity to include product/material in event bags that every ticket holder receives.
- Logo and link on CaffeineCrawl.com, and logo on programs as sponsor. Location by sponsorship level. Sponsor names are the only names in bold, or called out.
​- Social media mentions on our very active Facebook, Twitter, and Instagram accounts. Frequency by sponsorship.
Event Sponsor:
$200 per Crawl //

12 Event spots per Crawl

- 1 free entry on a 2019/20 Coffee, Tea, and Chocolate Guide (online resource for consumers to various cities). Most likely be used for the host city Guide.
​- Opportunity to include product/material in event bags that every ticket holder receives.​
- Logo and link on CaffeineCrawl.com, and logo on programs as sponsor. Location by sponsorship level. Sponsor names are the only names in bold, or called out.
​- Social media mentions on our very active Facebook, Twitter, and Instagram accounts. Frequency by sponsorship.​

Caffeine Crawl™ is a registered trademark owned by LAB 5702, LLC. 
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