Espresso Tech
Monthly Mailer Campaign:
Dimensions: 7 x 5, 100# cover and double sided
Target: Local coffee shops within ET's territory
Printing: 200 each run + address label (Crawl's list) + postage
Creative: Direction is towards specialty coffee, but very simple and quick.
Lots of free photographs/illustrations to be used.
Labor: Design, print prep, label, + mailing
Initial Launch: January 25th moved to February 3rd
Total cost per mailing: $1,200*
Goal is every 5 weeks. Reminder even at 5 weeks time will go by quickly. To save per quantity cost I'm suggesting printing 2 different mailings at a time. Approving 2 will also save you time on the back and forth.
February 3rd and March 8th
*With labor and printing cost this is the lowest charge, but moving it to every 5th week versus 1 a month is what I highly suggest for not only savings, but also effectiveness. To add to savings if we print 2 different mailings at a time we'll get a better per quantity rate.
Dimensions: 7 x 5, 100# cover and double sided
Target: Local coffee shops within ET's territory
Printing: 200 each run + address label (Crawl's list) + postage
Creative: Direction is towards specialty coffee, but very simple and quick.
Lots of free photographs/illustrations to be used.
Labor: Design, print prep, label, + mailing
Initial Launch: January 25th moved to February 3rd
Total cost per mailing: $1,200*
Goal is every 5 weeks. Reminder even at 5 weeks time will go by quickly. To save per quantity cost I'm suggesting printing 2 different mailings at a time. Approving 2 will also save you time on the back and forth.
February 3rd and March 8th
*With labor and printing cost this is the lowest charge, but moving it to every 5th week versus 1 a month is what I highly suggest for not only savings, but also effectiveness. To add to savings if we print 2 different mailings at a time we'll get a better per quantity rate.
