***DEADLINE IS AUGUST 14TH FOR US TO RECEIVE MATERIAL***
TO BE INCLUDED
HOW WE GOT HERE:
In mid-2020 while almost all events were cancelled or went online only, Caffeine Crawl was able to have very small live and safe events in a few select locations. This didn't feel like enough, and we wanted to continue connecting larger audiences of consumers to local shops in their area. The concept and layout of Caffeine Crawl took a virtual event approach, and received a lot of positive feedback from the first event. It not only continued the Caffeine Crawl pattern of building awareness and revenue for the participating businesses, but allowed more industry pros to take time and see in more depth what others were doing during these challenging times. In addition, we only selected coffee, tea, and chocolate businesses that have not been able to host on a Caffeine Crawl. We literally had places from coast-to-coast and 3,000 miles apart from one another in that lineup.
We decided to make this an annual event, learn and get better at what we do, and most importantly highlight businesses that might be in smaller cities, more remote areas, or even in our largest cities, but new to the game. For this 2023 Virtual Caffeine Crawl we are looking for different places for this series that have never been a host on a Caffeine Crawl. This will be teamed up with other video specials on different topics from previous relationships Caffeine Crawl has creating one, awesome experience and journey online.
WHAT DO YOU GET FROM THIS?:
For participating as one of the selected businesses you will receive free promotions of your business not only to one of the biggest national targeted consumer audience in this category, but also a regional push in your area. We will promote both your online and brick and mortar side of your business. This will lead to increased sales, social media number jumps, etc., all creating an easy ROI. We will also do a push of your business during December for the holidays.
*FILES, EMAILS, AND LINKS CAN BE SENT TO JASON@LAB5702.COM
In mid-2020 while almost all events were cancelled or went online only, Caffeine Crawl was able to have very small live and safe events in a few select locations. This didn't feel like enough, and we wanted to continue connecting larger audiences of consumers to local shops in their area. The concept and layout of Caffeine Crawl took a virtual event approach, and received a lot of positive feedback from the first event. It not only continued the Caffeine Crawl pattern of building awareness and revenue for the participating businesses, but allowed more industry pros to take time and see in more depth what others were doing during these challenging times. In addition, we only selected coffee, tea, and chocolate businesses that have not been able to host on a Caffeine Crawl. We literally had places from coast-to-coast and 3,000 miles apart from one another in that lineup.
We decided to make this an annual event, learn and get better at what we do, and most importantly highlight businesses that might be in smaller cities, more remote areas, or even in our largest cities, but new to the game. For this 2023 Virtual Caffeine Crawl we are looking for different places for this series that have never been a host on a Caffeine Crawl. This will be teamed up with other video specials on different topics from previous relationships Caffeine Crawl has creating one, awesome experience and journey online.
WHAT DO YOU GET FROM THIS?:
For participating as one of the selected businesses you will receive free promotions of your business not only to one of the biggest national targeted consumer audience in this category, but also a regional push in your area. We will promote both your online and brick and mortar side of your business. This will lead to increased sales, social media number jumps, etc., all creating an easy ROI. We will also do a push of your business during December for the holidays.
*FILES, EMAILS, AND LINKS CAN BE SENT TO JASON@LAB5702.COM
HOW DO WE PARTICIPATE:
- We do NOT charge shops/businesses to participate. What is required is the following:
1) Create a 5 minute video (or 2 to 3 different ones, but must be in 5 minute segments) that acts as a presentation of educational and/or entertaining information. Topic ideas are listed below, which we'll have each interested place secure their direction so there's less overlap. We can except videos via Dropbox or Google Drives.
2) Send us your logo, social media handles, and preferred promotional link (website, IG, Facebook, etc) so we can create graphics for this Virtual Caffeine Crawl highlighting your business.
3) OPTIONAL: Create an online discount where consumers can order from your site, and we promote with your choice of
A) Ticket holders only, so about 250. -or-
B) Not only ticket holders, but our large nationwide audience. Feel free to create a unique code for ticket holders only.
The item does not have to relate to your video at all.
C) Add an item from your business to the 50 VIP packages that get mailed out. If coffee or tea, 2oz samples are preferred.
4) We will sell tickets for access to these videos and promotions. The site will have a private URL through YouTube (for loading speed purposes) for ticket holders, sponsors, and participating businesses only. One of the ticket packages will include a gift box of items from sponsors, Caffeine Crawl, and participating businesses.
5) Your commitment to do the above and see it through.
*FILES, EMAILS, AND LINKS CAN BE SENT TO JASON@LAB5702.COM
TOPICS:
* There will be chocolatier and tea companies, also, therefore if you are one of those businesses then you can use a topic idea below, but you have more range of your subject due to less other businesses in your category.
1) How to make cold brew at home, or how you do it in the shop. (CLAIMED FOR CHEMEX)
2) How to brew from a pour over device at home. (CLAIMED BOTH BREWING AT HOME AND BREWING OUTDOORS)
3) Ways you brew in your shop(s). Have different baristas talk about why they prefer what they prefer.
4) Espresso insight and/or history.
5) Espresso for home use. Set up, what you need, etc.
6) Latte art demo, or latte art competition within your shop and explain details/tips.
7) What defines a certain drink - cortado, latte, macchiato, adffogato, etc.
8) Coffee 101, 102, etc. Host a quiz and we can share answers below video.
9) What does a work shift, or work week look like for a barista.
10) Make a signature drink or affogato. Step by step how to do our own at home. (SIGNATURE DRINK W/ LOCAL INGREDIENTS CLAIMED)
11) Coffee and food pairings. Share insight on what works well together.
12) Roasting - show a roast, or talk about the machine or process. (A SMALL BATCH ROASTING DEMO IS BEING DONE)
13) About sourcing coffee. Your routine, or feature a farm, interesting stories, etc. (SOURCING COFFEE CLAIMED)
14) Different growing processes. Explain a unique process, or differences.
15) Feature a single origin.
16) Creative and fun insight on your shop/ roaster and your community. Can walk around the neighborhood, show off the space, local walking highlights, or what makes your town unique, etc. (CLAIMED BUT IF DIFFERENT REGION CAN STILL USE THIS TOPIC)
17) Coffee, community, and business. (CLAIMED. AVAILABLE IF FOCUS IS DIFFERENT ENOUGH)
18) Coffee/tea and culture. What does your background bring to what you do with coffee or tea as a business.
19) Free for all - something you want to do not on the list. Let us know first, please.
20) Tips and importance of letting coffee rest/cool and coffee tasting/cupping tips.
(Bikes and coffee is being done)
*FILES, EMAILS, AND LINKS CAN BE SENT TO JASON@LAB5702.COM
- We do NOT charge shops/businesses to participate. What is required is the following:
1) Create a 5 minute video (or 2 to 3 different ones, but must be in 5 minute segments) that acts as a presentation of educational and/or entertaining information. Topic ideas are listed below, which we'll have each interested place secure their direction so there's less overlap. We can except videos via Dropbox or Google Drives.
2) Send us your logo, social media handles, and preferred promotional link (website, IG, Facebook, etc) so we can create graphics for this Virtual Caffeine Crawl highlighting your business.
3) OPTIONAL: Create an online discount where consumers can order from your site, and we promote with your choice of
A) Ticket holders only, so about 250. -or-
B) Not only ticket holders, but our large nationwide audience. Feel free to create a unique code for ticket holders only.
The item does not have to relate to your video at all.
C) Add an item from your business to the 50 VIP packages that get mailed out. If coffee or tea, 2oz samples are preferred.
4) We will sell tickets for access to these videos and promotions. The site will have a private URL through YouTube (for loading speed purposes) for ticket holders, sponsors, and participating businesses only. One of the ticket packages will include a gift box of items from sponsors, Caffeine Crawl, and participating businesses.
5) Your commitment to do the above and see it through.
*FILES, EMAILS, AND LINKS CAN BE SENT TO JASON@LAB5702.COM
TOPICS:
* There will be chocolatier and tea companies, also, therefore if you are one of those businesses then you can use a topic idea below, but you have more range of your subject due to less other businesses in your category.
1) How to make cold brew at home, or how you do it in the shop. (CLAIMED FOR CHEMEX)
2) How to brew from a pour over device at home. (CLAIMED BOTH BREWING AT HOME AND BREWING OUTDOORS)
3) Ways you brew in your shop(s). Have different baristas talk about why they prefer what they prefer.
4) Espresso insight and/or history.
5) Espresso for home use. Set up, what you need, etc.
6) Latte art demo, or latte art competition within your shop and explain details/tips.
7) What defines a certain drink - cortado, latte, macchiato, adffogato, etc.
8) Coffee 101, 102, etc. Host a quiz and we can share answers below video.
9) What does a work shift, or work week look like for a barista.
10) Make a signature drink or affogato. Step by step how to do our own at home. (SIGNATURE DRINK W/ LOCAL INGREDIENTS CLAIMED)
11) Coffee and food pairings. Share insight on what works well together.
12) Roasting - show a roast, or talk about the machine or process. (A SMALL BATCH ROASTING DEMO IS BEING DONE)
13) About sourcing coffee. Your routine, or feature a farm, interesting stories, etc. (SOURCING COFFEE CLAIMED)
14) Different growing processes. Explain a unique process, or differences.
15) Feature a single origin.
16) Creative and fun insight on your shop/ roaster and your community. Can walk around the neighborhood, show off the space, local walking highlights, or what makes your town unique, etc. (CLAIMED BUT IF DIFFERENT REGION CAN STILL USE THIS TOPIC)
17) Coffee, community, and business. (CLAIMED. AVAILABLE IF FOCUS IS DIFFERENT ENOUGH)
18) Coffee/tea and culture. What does your background bring to what you do with coffee or tea as a business.
19) Free for all - something you want to do not on the list. Let us know first, please.
20) Tips and importance of letting coffee rest/cool and coffee tasting/cupping tips.
(Bikes and coffee is being done)
*FILES, EMAILS, AND LINKS CAN BE SENT TO JASON@LAB5702.COM